The article offers the way of formation of the civil identity during the Russian language studying that connected with understanding of the culture concepts, making up the basis of the national worldview. Agreeing that the civil identity formation as the feeling of society participation is based on the cognitive and emotional components the author considers the analysis of national concepts as the method of develop knowledge of Russia and Russian nationality. The author thinks that learning of the “valour” concept can raise the pride of the own country and predecessors deeds of high resolve, so offers the variant of the work on particularly this concept.

The article is dedicated to development of natural classification of linguoculturological tasks. The linguoculturological tasks that have the specifics of cognitive intentions are considered as the special type.

The “moving” concept in folklore and “Inertness” concept in the text of I.A. Goncharov’s novel «Oblomov» is considered in the article. The fragments of sketch lessons on the ground of the concepts allow to imagine the content of different subjects and student’s private experience integratively and to achieve synergetic effect. The technique of study text concept analysis can be applied in practice of teachers’ activity at integrated lessons on Physics and Literature.

High social significance of science causes the possibility and necessity of terms using beyond of special spheres particularly in journalistic discourse. The article considers general functions of terminological vocabulary that it has in the modern paper and magazine texts such as nominative, definitive, emotional and expressive, logical.

The comparison of synchronic and diachronic derivation analysis on the appointing of derived and derivating steams is making in the article. The loss of semantic links between cognate words during language development is shown.

The article offers the commentary to the poem «Metamorfozy» by N.A. Zabolotskii. The analysis of composition and different levels linguistic units used in the text serves as the motivation for pupils’ cognitive activity oriented on independent setting of the text idea.

Some theoretical questions of Russian language lexis and grammar found common understanding among linguists and reflected in textbooks and study guides are considered in the article. But the observations sometimes come into conflict with the defining dictionaries material that causes difficulties in the study process.

The article is written on the base of linguoconcept methodology. The experience of the simulating of «glory» linguoconcept is presented by the author. Linguoconcept oriented lesson is determined as “creative self-completing” lesson.

The repetition to the composition in USE format writing is considered in the article on the base of linguoconcept oriented methodology. The offered lesson theme is “old age” linguoconcept in USE texts.

The problems of linguoculturological competence of students formation at binary lessons are considered in the article. The lesson on the theme “Participles formation” (6th form) is presented as example – “Translation Riddles” (the comparison of English little poem “There was a Crooked Man” with the translation by K.I. Chukovskii). The binary lessons allow to enlarge the information space, culturological context, give the opportunity apply the gain knowledge.

The author of the article systemizes the tautonyms (“double” names of characters) in M.A. Bulgakov’s works, sets their foretypes discovering the biographical specifics, draws a parallel between characters of different authors’ works, determines the special aspects of tautonyms functioning in the literary texts.

The article considers the genre and style and composition characteristics of «Chasy» by M. Gorkii. The specifics of temporal organization and intertext links of the work is discovered. The lexical, grammar, stylistic and composition means of are described.

The analysis of the poem «Koleya» by E. Blaginina is presented, its philosophical undertone is discovered. The author of the article determines undetected images following the analysis of linguistic means in the poem text.

The reflexion of the latest social and political processes in the modern media word creation is considered in the article. The functioning of neologisms created by usual (prefixation) and nonusual (contamination, substitutive derivation) methods is analyzed as the mean of social evaluativity expression.

The article considers semantic, pragmatic and derivational nishchebrod word changes and its derivates appeared in 18–19th centuries, but actualized in publicistic style, internet-communication, youth slang. From the one hand, we can see the intensification of evaluativity in nishchebrod word (and derivates) for the explications of different life stances and moral and ethic priorities in common language that proves this term including into traditional philosophical and publicistic discourse and proves the binarity of Russian being and mental outlook (material and mental). From the other hand, nishchebrod word does differently: it is exposed to graphic-and-phonetic and morphologic transformation in the result of closing to sleng Anglicism-americanism bro (˂ brother) that used in speech practise with the game purpose.

The epistolary heritage and scientific works by the academician F.I. Buslaev is analyzed in relation of author’s image. His intonations, symbols, key words, pedagogical and linguistic procedures of the work with the text characterizes the scientist as the vivid linguistic persona with own moral principles and traditionalism in the mould of Slavophilism. It is marked that F.I. Buslaev’s heritage is full with national genius power and mythogenesis in which he finds out the expression of the best characteristics of our ancestry. The article presents and characterizes the general constants of F.I. Buslaev’s linguistic persona as exemplified in folk-poetic, literary, linguistic and moral and aesthetic cycles. The language special aspects of “Vospominaniya” by the scientist are reported. His talent for writing is expressed in this work most of all.