The methodology of the school studying of isomorphism is presented in the article through the example of the complex and simple sentences synonymy. The special attention is paid to the different kinds of linguistic exercises.

The problem of quotation marks usage in Russian language is considered as the component of written speech culture of general public users and the skill of the right usage of quotation marks is considered as the orthography and graphical metaskill. The special attention is paid to script-and-printed text execution. The kinds and the graphical variants of quotation marks are described, the dissentions and the holes in the practice of its usage and rules of usage are educed.

Studying of the term «word-formative meaning» in the modern school text-books on Russian language is analyzed in the article. The skill to point and formulate the component in the word meaning helps to form vision and understanding of semantic links, develops the flair to choose reasonably the productive word from the homogenous row and to do the word-formative analysis correctly.

The selected exercises are oriented on the formation of such developing environment that helps to achieve of subject, metasubject and personal results during Russian language studying. The special attention is paid on preparations for the oral part of BSE.

The didactic capabilities of multimedia collection of interactive lessons «The cloud of knowledge» («Oblako znanii») in the system of Russian language teaching at school are uncovered in terms of grammar and orthography subjects.

The lesson abstract that has been held as the part of «Writing workshop» project is presented in the article. Offered tasks develop pupils’ speech habits, enlarge pupils’ visions of the role and value of writing in the person’s private life.

The mechanisms of creating of the most famous V.A. Zhukovskii’s work as the hybrid genre text are analyzed in the article. Its originality is formed by pragmatic adaptation of already-existing versification in ballade genre.

The procedures of different level units’ semantics enlarging and its changing in M. Prishvin’s poem «Fatseliya» are considered in the article. The attention is paid on the connection of semantic transformations with the genre specifics and the artist’s intention implementation.

The article offers the detailing for accepted in philological science theory of proverbs and cliches. The attempt to define the humorous saying among other fixed expressions of folk speech is made. The article is illustrated of the material collected during the dialectological expeditions across theTularegion.

The article is dedicated to the systematization and analyses of split-level language means expressed casual relations on different syntactic conditions and in virtue of semantic specificity included in functional and semantic category of causality in modern Russian language.

The article considers speech genres helping the person to revel himself such as autobiography, story of self, resume, self-presentation. The particular attention is paid to the genre of self-presentation as nowadays the genre realizes intensively in different communicative situations.

The article presents an analytical review of methods for diagnosing students' readiness for speech self-presentation, aimed at identifying the most effective of them. In the article methods of interrogation, ascertaining cut, didactic game are considered and examples of their application in diagnostic procedure are resulted. Each of these methods provided an assessment of one of the structural components of readiness for speech self-presentation in subjects, which allows us to conclude that a comprehensive diagnosis is necessary.