Typology of speech anomalies in the present-day advertising language
https://doi.org/10.30515/0131-6141-2023-84-3-68-76
Abstract
The article considers different groups of speech anomalies found in modern advertising texts. The aim is threefold: to comprehensively analysis speech deviations in advertising texts, to develop a typology of speech anomalies and to determine their role in ensuring the communicative effectiveness of an advertising message. The study used analy sis (lexical, componential, word-formation, classification and differentiation), comparative and integrative methods, as well as the contextual-semantic analysis technique. These procedures enable identification of the content and semantic load of advertising text components. Drawing on relevant scientific literature, I communicate my own vision of the typology of speech anomalies. The paper explains a rationale for considering the inter-step word-formation as the basis for creating speech anomalies and the interaction of elements of different language levels as a condition for the appearance of deviations.
About the Author
E. A. Frolova
Limited Liability Company "Our Language"
Russian Federation
Russian Federation
Elena A. Frolova, Candidate of Sciences (Philology), Associate Professor, Editor
Moscow
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Review
For citations:
Frolova E.A. Typology of speech anomalies in the present-day advertising language. Russian language at school. 2023;84(3):68-76. (In Russ.) https://doi.org/10.30515/0131-6141-2023-84-3-68-76
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