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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">riash</journal-id><journal-title-group><journal-title xml:lang="ru">Русский язык в школе</journal-title><trans-title-group xml:lang="en"><trans-title>Russian language at school</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0131-6141</issn><issn pub-type="epub">2619-0966</issn><publisher><publisher-name>Company "Our Language"</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.30515/0131-6141-2018-79-3-37-41</article-id><article-id custom-type="elpub" pub-id-type="custom">riash-755</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>МЕТОДИЧЕСКАЯ ПОЧТА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>METHODOLOGICAL MAIL</subject></subj-group></article-categories><title-group><article-title>УПОТРЕБЛЕНИЕ ОБРАЩЕНИЙ В ДЕЛОВОЙ РЕЧИ: ТРАДИЦИИ И СОВРЕМЕННОСТЬ (УРОК РАЗВИТИЯ РЕЧИ В VIII КЛАССЕ)</article-title><trans-title-group xml:lang="en"><trans-title>USE OF ADDRESS WORDS IN BUSINESS LANGUAGE: TRADITIONS AND THE PRESENT (SPEECH DEVELOPING LESSON IN 8TH FORM)</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Левушкина</surname><given-names>О. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Levushkina</surname><given-names>O. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Ольга Николаевна Левушкина, доктор педагогических наук, профессор кафедры методики преподавания русского языка, начальник Управления межрегионального сотрудничества</p><p>ул. Малая Пироговская, д. 1/1, Москва, 119991</p></bio><bio xml:lang="en"><p>Ol’ga N. Levushkina</p><p>1/1, Str. Malaya Pirogovskaya, Moscow, 119991</p><p> </p></bio><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>ФГБОУ ВО ≪Московский педагогический государственный университет≫</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Moscow Pedagogical State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2018</year></pub-date><pub-date pub-type="epub"><day>21</day><month>03</month><year>2018</year></pub-date><volume>79</volume><issue>3</issue><fpage>37</fpage><lpage>41</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Company "Our Language", 2018</copyright-statement><copyright-year>2018</copyright-year><copyright-holder xml:lang="ru">Company "Our Language"</copyright-holder><copyright-holder xml:lang="en">Company "Our Language"</copyright-holder><license xlink:href="https://www.riash.ru/jour/about/submissions#copyrightNotice" xlink:type="simple"><license-p>https://www.riash.ru/jour/about/submissions#copyrightNotice</license-p></license></permissions><self-uri xlink:href="https://www.riash.ru/jour/article/view/755">https://www.riash.ru/jour/article/view/755</self-uri><abstract><p>Данный урок направлен на раскрытие культурологического и коммуникативного потенциала обращений, на обучение использованию обращений в деловой речи с опорой на традиции русского народа, с учетом речевой ситуации и культуры собеседников. Урок текстоориентирован: учащиеся на данном уроке ведут работу с художественным, лингвистическим и деловым текстами.</p></abstract><trans-abstract xml:lang="en"><p>The lesson is oriented on the unlock of the culturological and communicative potential of address words, on teaching of address words using in the business language on the back of Russian’s traditions with a glance to communicative situations and communicators’ culture. The lesson is text-oriented as the pupils manage with literary, linguistic and business texts.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>обращение в деловой речи</kwd><kwd>традиция</kwd><kwd>этикет</kwd><kwd>многоаспектный анализ текста</kwd><kwd>работа в группах</kwd></kwd-group><kwd-group xml:lang="en"><kwd>address words in business language</kwd><kwd>tradition</kwd><kwd>etiquette</kwd><kwd>multiaspectual text analysis</kwd><kwd>group work</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Беловинский Л.В. Иллюстрированный энциклопедический историко-бытовой словарь русского народа. XVIII – начало XX в. – М., 2007.</mixed-citation><mixed-citation xml:lang="en">Belovinskiy L.V. Illyustrirovannyi entsiklopedicheskii istoriko-bytovoi slovar' russkogo naroda. 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