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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">riash</journal-id><journal-title-group><journal-title xml:lang="ru">Русский язык в школе</journal-title><trans-title-group xml:lang="en"><trans-title>Russian language at school</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0131-6141</issn><issn pub-type="epub">2619-0966</issn><publisher><publisher-name>Company "Our Language"</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.30515/0131-6141-2020-81-2-83-87</article-id><article-id custom-type="elpub" pub-id-type="custom">riash-1287</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЛИНГВИСТИЧЕСКИЕ ЗАМЕТКИ. Язык и культура</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>LINGUISTIC NOTES. Language and Culture</subject></subj-group></article-categories><title-group><article-title>Личные и отыменные прозвища в исторической ретроспективе</article-title><trans-title-group xml:lang="en"><trans-title>Personal and Eponymous Nicknames in Historical Retrospective</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Щербинина</surname><given-names>Ю. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Shcherbinina</surname><given-names>Yu. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Юлия Владимировна Щербинина, доктор педагогических наук, доцент, кафедра риторики и культуры речи, Институт филологии</p><p>ул М. Пироговская, д. 1. стр. 1, г. Москва, 119435</p></bio><bio xml:lang="en"><p>Yulia V. Shcherbinina, Dr. of Sci. (Philol.), Associate Professor, Department of Rhetoric and Speech Culture, Institute of Philology</p><p>1/1 M. Pirogovskaya str., Moscow, 119435, Russia</p></bio><email xlink:type="simple">jscherbinina@yandex.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Московский педагогический государственный университет</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Moscow Pedagogical State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2020</year></pub-date><pub-date pub-type="epub"><day>20</day><month>03</month><year>2020</year></pub-date><volume>81</volume><issue>2</issue><fpage>83</fpage><lpage>87</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Company "Our Language", 2020</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="ru">Company "Our Language"</copyright-holder><copyright-holder xml:lang="en">Company "Our Language"</copyright-holder><license xlink:href="https://www.riash.ru/jour/about/submissions#copyrightNotice" xlink:type="simple"><license-p>https://www.riash.ru/jour/about/submissions#copyrightNotice</license-p></license></permissions><self-uri xlink:href="https://www.riash.ru/jour/article/view/1287">https://www.riash.ru/jour/article/view/1287</self-uri><abstract><p>Статья посвящена генезису личных и отыменных прозвищ как яркому феномену истории языка и речи, имеющему несомненный потенциал для методики обучения и воспитания школьников. Рассматриваются основные разновидности прозвищ, условия их формирования и специфика бытования в разные исторические периоды. Анализируются взаимосвязи прозвищных именований со сходными и смежными явлениями отечественной и европейской речевой культуры. Постулируется целесообразность осмысления прозвищ в методической практике общеобразовательной средней школы. Предлагаются варианты реализации внутрипредметных и межпредметных связей в школьном преподавании дисциплин гуманитарного цикла на основе ознакомления учащихся с историей отыменных и личных прозвищ.</p></abstract><trans-abstract xml:lang="en"><p>The article is devoted to the genesis of personal and eponymous nicknames as a vivid phenomenon in the history of language and speech, which has irrefutable potential for developing methods of teaching and educating schoolchildren. The main varieties of nicknames, the conditions for their formation and the specifics of daily life in different historical periods are considered. The interconnections of nicknames with similar and related phenomena of Russian and European speech cultures are analyzed. The feasibility of analysing nicknames in the methodological practice of secondary school is postulated. Possible ways of the implementation of intrasubject and intersubject communications in the school teaching of humanities are offered on the basis of familiarizing students with the history of eponymous and personal nicknames.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>прозвище</kwd><kwd>дразнилка (речевой жанр)</kwd><kwd>этнофолизм</kwd><kwd>межнациональная вражда</kwd><kwd>вербальная агрессия</kwd><kwd>пейоратив</kwd></kwd-group><kwd-group xml:lang="en"><kwd>nickname</kwd><kwd>teasing (speech genre)</kwd><kwd>ethnophaulism</kwd><kwd>ethnic hatred</kwd><kwd>verbal aggression</kwd><kwd>pejorative</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Антропология языка: сб. статей. – М., 2012. – Вып. 2.</mixed-citation><mixed-citation xml:lang="en">Anthropology of the language: digest of articles. Moscow, 2012, issue 2. 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