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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">riash</journal-id><journal-title-group><journal-title xml:lang="ru">Русский язык в школе</journal-title><trans-title-group xml:lang="en"><trans-title>Russian language at school</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">0131-6141</issn><issn pub-type="epub">2619-0966</issn><publisher><publisher-name>Company "Our Language"</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.30515/0131-6141-2019-80-1-39-45</article-id><article-id custom-type="elpub" pub-id-type="custom">riash-1020</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>МЕТОДИЧЕСКАЯ ПОЧТА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>METHODOLOGICAL MAIL</subject></subj-group></article-categories><title-group><article-title>Осмысление эстетического и этического содержания языка традиционной культуры на уроке-исследовании</article-title><trans-title-group xml:lang="en"><trans-title>Analysis of the Aesthetic and Ethical Content of Folk Speech Texts at a Lesson-investigation</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Остренкова</surname><given-names>М. А.</given-names></name><name name-style="western" xml:lang="en"><surname>Ostrenkova</surname><given-names>Marina A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Марина Анатольевна Остренкова, кандидат филологических наук, доцент кафедры теории и практики коммуникации</p><p>ул. Советская, д. 14, Ярославль, 150003</p></bio><bio xml:lang="en"/><email xlink:type="simple">ma_861speranza@mail.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>ФГБОУ ВО «Ярославский государственный университет им. П.Г. Демидова»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Demidov Yaroslavl State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2019</year></pub-date><pub-date pub-type="epub"><day>23</day><month>01</month><year>2019</year></pub-date><volume>80</volume><issue>1</issue><fpage>39</fpage><lpage>45</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Company "Our Language", 2019</copyright-statement><copyright-year>2019</copyright-year><copyright-holder xml:lang="ru">Company "Our Language"</copyright-holder><copyright-holder xml:lang="en">Company "Our Language"</copyright-holder><license xlink:href="https://www.riash.ru/jour/about/submissions#copyrightNotice" xlink:type="simple"><license-p>https://www.riash.ru/jour/about/submissions#copyrightNotice</license-p></license></permissions><self-uri xlink:href="https://www.riash.ru/jour/article/view/1020">https://www.riash.ru/jour/article/view/1020</self-uri><abstract><p>Статья посвящена вопросу изучения языка традиционной культуры, способствующего осознанию школьниками и присвоению ими этических и эстетических ценностей народной культуры. Продуктивной формой, позволяющей организовать поиск культурной информации, является лингвокультуроведческое исследование. В статье представлены материалы исследования «Зачем раньше закликали весну», направленного на изучение языковых особенностей текстов весенних закличек, семантики культурных предметов и действий и на осмысление их этической и эстетической значимости.</p></abstract><trans-abstract xml:lang="en"><p>This article is devoted to the methods of acquainting students with the language of traditional culture (folklore) in school education. Such knowledge is expected to promote students’ awareness of the ethical and aesthetic values inherent in folk culture texts. A search for cultural information can be performed through a linguocultural study. This article presents such a research study entitled “Zachem ranshe zazyvali vesnu” (Why did they use to invite spring) aimed at revealing the specific features of folk texts that were used by Russian people to make spring to come. The semantics of textual artefacts is analysed in terms of their ethical and aesthetic significance.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>традиционная культура</kwd><kwd>лингвокультуроведческое исследование</kwd><kwd>эстетические и этические ценностные смыслы традиционной культуры</kwd><kwd>лингвокультуроведческий проект</kwd></kwd-group><kwd-group xml:lang="en"><kwd>folk culture</kwd><kwd>linguo-cultural research</kwd><kwd>aesthetic and ethical values of folk culture</kwd><kwd>linguo-cultural project</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Агапкина Т.А. Этнографические связи календарных песен. Встреча весны в обрядах и фольклоре восточных славян. – М., 2000.</mixed-citation><mixed-citation xml:lang="en">Agapkina T.A. Jetnograficheskie svjazi kalendarnyh pesen. 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